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Jonathon Ive

Sir Jonathon Paul Ive is a British designer who has designed many of Apple's products.


He was very influential when Apple decided to re-design the home computer with the Imac, one of the first home computers to be visually appealing.


He believes in simple functional design and was influenced by Dieter Rams (german designer) and tries to use less design.


His father was a lecturer in silversmithing and Ive was allowed to come to his fathers college from an early age.